E-health is on the rise. In 2015, the sector’s companies raised $ 1.5 billion, a record for this developing industry. What are the trends to watch for e-health in terms the health and fitness?
- Informed patients and assets regarding the management of their health. For proof, in the UK, 80% of patients use the Internet to find health tips (as the European Patients Forum 2015), without necessarily checking the validity of the information they find.
- Health facilities faced with the cost reduction issues and management of their resources. In the United States, a 2015 Accenture study for example showed that hospitals that offer the best “patient experience” have margins 50% above their competitors.
- A self-service health benefits offer for more autonomous patients. One third of US patients admit to be more honest about their health concerns when addressing automated systems against facing to a doctor, according to a World Healthy study.
- In search of a better experience. For 70.6% of American mothers, convenience is a key determinant when choosing their health care provider.
- Towards more open innovation. By promoting collaborative projects involving health professionals and patients around a problem, healthcare facilities can improve their understanding of patient needs (especially those with chronic diseases).
- Gamification prevention. Playful and fun, the games help educates patients effectively, in the image of the Packy and Marlon game for children with diabetes, which has reduced to 77% in the cases of emergency hospitalization.
- The collection of health data. With an estimated potential of 19 million in 2018, the wearables market is booming. These connected objects used to collect a lot of data and thus make better health decisions.
- Practical tools and mobile. According to a Healthy World study, 49% of US patients are favorable to receiving the email with health advice between two medical visits.
- A shared patient record. Considering that 70% of the requirements of errors could be avoided through better sharing of health information, the question of the establishment of a shared medical record is more relevant than ever.
- Intuitive interfaces. Since health is a sensitive area and where the emotional is dominant, connected objects most used by health patients are those that are easy to use and intuitive.