How difficult it must be to survive in a market where giants compete with much smaller companies with margins that leave most in the dust. Among the four leaders, Synergy has identified Amazon Web Services (AWS) as the organization that heads the ranking of world domination in the cloud with a 31% market share in second quarter of the year.
Quite a distance, Microsoft took the 2nd spot with 11% marketplace, and IBM with 8%, while Google takes a not inconsiderable 5% of the global cloud market. Synergy has included in the study cloud services such as Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and private cloud managed services.
Besides covering more than half the market, the growth of these four world leaders produced a much faster way compared to their smaller competitors. Sales of four large cloud have recorded grew by 68% in the second quarter of 2016.
The other 20 large service providers cloud infrastructure have done at a rate of 41%; while other cloud providers have grown smaller structure on the order of 27%. In total, Synergy says that the cloud market grew globally by 51% during the same period.
AWS continues its solo career, maintaining first place and located in an enviable “blue ocean”, that lets Amazon keeps a stranglehold in most countries and market segments. On the other hand, Microsoft and Google are experiencing higher growth shares, while IBM is almost single-handedly leading managed private cloud market.
Total sales worldwide in cloud infrastructure have touched 28 billion dollars, according to Synergy, while the United States still holds more than 50% of the market share worldwide, and areas of EMEA and Asia-Pacific infrastructure maintained similar proportions, although the latter region recorded a significant rebound in the near future.
US companies often lead the rankings related to technology markets, but mastering this area of the world in the cloud ecosystem is still impressive, and it is not for lack of competitors from other countries. You cannot ignore the important weight of large competitors such as Alibaba, Fujitsu, NTT, China Telecom, BT and Orange.