One of the issues with greater exposure in the fashion industry as to put technology at the service of fashion for intelligent production, a more accurate distribution and marketing strategy focused on the consumer.
Today, factors such as agile fashion, Omni-channel strategy and the integrated value chain gain great relevance in the new market model. Surely, it does not take people to know that the world is changing and the fashion business in the digital age requires incorporating a new dynamic.
This dynamic part of a global market where in addition to importing raw materials, products and trends at unimaginable speed, attention should be paid to all generations through different forms of purchase. That’s why integrating all existing channels and articulate electronic commerce with direct investment becomes crucial in marketing strategy.
The big fashion chains and apparel understood that with the support of technology they can integrate their design processes, manufacture and distribute on a single platform, thus ensuring traceability from start to finish. As a result, they have a data analysis cycle of 360 degrees allowing them to create a strategy for the consumer and deliver information in real time.
The manufacturing processes and production can be as complicated or simple as each company you want. There is currently technology platforms that are designed to understand and leverage all processes of the value of the fashion industry which is becoming a trigger growth for these companies.
Technology should move from being an expense to an investment in this fashion industry. Companies must make this issue a primary strategy to meet the needs of a digital, globalized and immediate market. Consumers expect to buy good quality products at a reasonable cost and in a short time, without having to move anywhere.
The fashion revolution already arrived in the country and companies are prepared to deliver a service with style and dynamism, knowing what the consumer wants, when and where needed. In this context, the power of e-commerce strategy and targeted marketing now is a priceless strategy.