Companies are investing a lot of time and money at Virtual reality and augmented reality technologies. Startup Magic Leap sees this only as a step towards even newer technology: mixed reality.
The somewhat mysterious startup from Florida, founded in 2011, throws their apparently high technology eyes, because, among other things, Google has already invested in the company. Despite that they still have no product on the market, the company has raised nearly $1.4 billion.
Magic Leap introduces mixed reality
This has everything to do with a technology which Magic Leap itself called mixed reality, a kind of evolution of augmented reality. It works utilizing ‘lightfield’ technology which shows using an HMD not be distinguished from real holograms. The final product could be built into a pair of glasses with regular size.
Besides showing holograms, the HMD also continuous collect information on the area being viewed. The result is that holograms can respond to the environment in which they are projected. Thus, the holograms adopt to the environment, and they can also actively react in this environment.
The next step in computers
Magic Leap CEO Rony Abovitz is certainly convinced of its own technology. The possibilities that the light field technology provides are certainly not tied to entertainment. Think of it as the future of computing. First, we had mainframes, the PCs, and then mobile devices. If we get our way with Magic Leap, the next generation of equipment is virtual.