You have heard real stories about people who have lost their jobs because of a reckless publication on Facebook, but what about finding a job on Facebook? It is possible, because, beyond the political publications and photos of your vacation, there is the real world of Facebook Groups specific to certain industries where you can join with other professionals in your business and industry, and even with connecting with selectors of executives.
What to choose Facebook or LinkedIn?
Related to professional sites like LinkedIn, where professional networking groups felt the presence, Facebook seems more informal. On Facebook, your profile is not directly linked to your professional experience, and your Facebook profile is more likely to be filled with personal information than your LinkedIn account.
But, on the positive side, Facebook is more rooted in our culture, and it is logical to think that the average Facebook user probably ends up on the site regularly. LinkedIn has a more formal reputation, and if it is not part of your daily routine, you may be forgetting to connect and participate in your professional network.
LinkedIn may also require more maintenance since you will need to connect and update your career and work history experience. Using LinkedIn, you can feel as discouraging as updating your bio data, while Facebook has a more unintended ambiance that you might find less daunting. Fundamentally, both offer similar features, only with a different network. You will be able to plan and schedule events, have discussions, pose questions, and use direct messages to keep in touch off the main page of the group.
One of the biggest differences between the two services is that Facebook could take more time to find the professional groups that are worth. Unlike LinkedIn, Facebook attracts demographics, ages, and interests, so you might be able to spend time finding inappropriate content before deciding what you want.
However, one thing to consider is that it’s no secret that staff picks are using social media to find candidates. In a recent survey of Jobvite, a company focused on helping Technology industry staff, 92% of staff pickers reported that they used social media in the selection process, and 55% of them claimed that they used Facebook. In fact, Facebook was the network that coaches used most after LinkedIn, so it makes sense to promote your career further by establishing a professional presence on the site.
Here are five tips to help you make the most of your Facebook Groups to grow your professional network.
Determine what type of Facebook group you want to join
There are a virtually infinite number of groups that you can join on Facebook, but if you are focused on growing your career, you will want to join public or closed groups related to your industry. In public groups, you can join with a single click while in closed groups you will need to request an invitation before joining.
Try quite a few search terms, like technology and your city, or industry-specific technological terms. You will see a list of all groups that resulted from your search terms, how many members you have, and whether the group is public or closed. Enter terms like “technology”, and “developers of Java” and filtering them by groups will offer you several options.
Some groups are well established, but you will also find some that seem abandoned or extinct. Before joining a group, take some time to look at the page to make sure you are interested in the type of content they share and the type of interactions they have. It is also a great idea to verify that the group is active, with people who have recently published – a week ago, for example.
Once you find interesting groups that you think can help you grow your career or your network, introduce yourself. It’s a safe environment to meet new people informally, and these online connections could become valuable professional in-person connections in the future. As the group you join ideally will have a substantial focus on your industry, you will know that everyone is there for the same reason as you.
Try posting a new message that speaks to people about their industry experience and what they are looking for from the group. Try and find other recent related posts that you can respond to show other members that you are committed to the group. Connections are vital for almost all careers, especially in technology, so it’s time to look after your online social network as much as your network in person, and Facebook is an excellent place to start.
You will not want to join a group just to be inundated with notifications all day; This is enough to ignore or leave the group as quickly as it joined the group. In fact, Facebook gives you enough control over the notifications you receive, so it’s a good idea to make adjustments to the notifications within the group. The advantage of Facebook on LinkedIn is that Facebook does not send bulletins regularly; On the other hand, if you join a LinkedIn group, you will find the group digest emails stacking in your inbox.
You can control these notifications, just like Facebook, but it’s one less thing that you have to weigh if you join a Facebook group compared to a LinkedIn group.
Facebook allows you to take a lot of control over how you want to receive notifications for Groups – just like for your general news source. Whether you want a push notification for each update in the group, or not receive no notification. You can even choose to be notified only of meaningful publications, so you will always be aware of the most relevant information.
Once you find a group and present yourself, do not be left without participating, watching as everyone else speaks. Interact actively with the group by providing links or sharing knowledge. Be sure to comment on other people’s posts to help develop the conversation, which could lead to a deeper conversation via Messenger.
If you know about job offers but are not interested, why not share them with others in your group. By sharing love, you never know who will think of you when they find jobs for which they are not qualified, but you are.
It’s great to meet people virtually, but you should consider doing it in person as well. Once a new group has acclimatized and made solid connections, you should consider organizing a formal meeting. It may just be a small meeting with the people in your group, or maybe you can join teams with other appropriate groups in your industry to host a larger conference or event.
Facebook has incorporated controls to organize a group event, which makes it easy to plan and discover how many participants there will be, and can send updates before the event date.