The world is changing at the speed of technological innovations, and the public is more and more digital, more demanding. The Millennials, Generation Y grew hand in hand with technology, is now the main responsible for purchasing decisions. According to Nielsen, they are the largest group of consumers.
The world is changing, and businesses will have to take care of this generation. The 10 trends that will drive your business in 2017 is on technological tools, to the growth of eCommerce platforms, work remotely and more.
1. Technological innovation
As we said, the need to use technology today is more important than it has ever been in the past.
In 2017, the use of technology will be required for every business to have a central role in the market and to compete at the highest levels. This holds true especially for those companies who refuse to embark on the network for fear of getting lost and not being able to emerge.
Every company, every startup, every small workshop will have a strategic online presence. CMS platforms like WordPress allow you to easily manage a website, just a minimum of technical know-how to build our online activities, but we firmly recommend that you consult the real experts.
2. Watch out for the Personal Branding
If you are a young entrepreneur or startup, you should know that personal branding is a major factor for the growth of your business.
The Internet has opened the field to a grueling competition among experts in this or that sector, generating a kind of uniformity among rivals. What matters is being able to find new personal branding tools to help bring out our companies.
3. The recruitment of employees remotely
2016 was the year of the remote work and the co-working spaces. 10 years ago, the CEO of most of the companies around the world would have taken us for fools, bit it is a reality now.
Tech companies and startups are using different forms of remote working. Since the meeting can be made on Skype or other video conferencing platforms, you have a much better chance of taking true talents of digital, without the tedious and costly grain of the work on the site.
4. The Millennial
Many companies think that Millennials are lazy kids who prefer to stay at home and work in pajamas and slippers. In fact, they are just the opposite of the baby boomers. They seek creative ways to do their work and constantly improved the processes of the same.
It means that companies have the opportunity to take on and meet the needs of the Millennial talented to get in return success and turnover and shake off a reputation.
2017 will be the year of growth of online shopping: the spending is on the rise in both the US and Europe. Do you think that one of the points in favor of the online business development is about shipping and for 2017, the business trends are all oriented on electronic commerce.
The shipping costs have a very important role in decision-making processes of customers. 58% of consumers are willing to add items to their carts to meet the threshold for free shipping.
Other areas in the developing world are the mCommerce as well as the social commerce because many consumers can now make secure purchases using their smartphones.
6. Crowdfunding and online loans
A paper published by Harvard Business School titled “The State of Small-Business Lending” examines one of the most significant trends for small businesses, that is, the online loan.
This innovative trend is driven by the simplicity and convenience of the application process, the speed of delivery of capital and increased customer focus, which is not easy (if not impossible) to obtain from traditional banks.
There are several online lending models for small businesses and known platforms of crowdfunding such as Indiegogo and Kickstarter.
7. Business Intelligence Software
In 2017, the Business Intelligence will give a big hand to SMEs. BI is a set of business procedures used for the collection and analysis of data and strategic information. Through BI software, you can collect the data fragmented by translating them into valuable information for the development of our business.
BI has historically been used by large enterprises to treat, preserve and display what is known as Big Data. However, the growth of technological solutions and the large amounts of data gives the possibility for SMEs to take advantage of BI solutions.
8. The Green Business
The Millennials are quite aware of what types of products you buy. For this reason, they search for companies that pay attention to the social and care about the planet’s health through the products they consume.
“Green business” is a very familiar term, but only recently has been taken more seriously by the companies, which have developed specific products to contribute to the success of this mission.
9. The videos
2016 was the year of online video, so much so that Facebook has invested and continues to invest much on this powerful medium. 2017 could be the year in which the video will be used to create useful content to solve the problems of our customers.
The video is becoming an essential source of information, many experts have understood in advance. Through the powerful targeting tools offered by social networks, you can create the real-time video to address specific issues and help users to solve them.
10. Fewer and fewer email
2017 could be the year of the passing of Slack on e-mail, just think that this famous tool has exceeded 4 million users a day.
It does not mean that companies will abandon e-mail so sudden, but it is certain that with these tools. The communication between groups is taking much lesser time.
In an organization, the internal and external communication takes place via e-mail. You can count on the fact that most users will spend most of their day with the mailboxes open on the desktop waiting for a response.