Technology is Key to Attracting Guests to Hotels

///Technology is Key to Attracting Guests to Hotels

A Zebra Technologies study reveals that 74% of hotels and resorts implement location-based technologies to enhance the customer experience. Zebra Technologies unveiled the results of its comprehensive Zebra Hospitality Vision study, an investigation that analyzes the industry of hotels and resorts, trends in preferences of travelers and technological requirements that affect their overall satisfaction.

The study indicates that changes in consumer expectations for access to fast Wi-Fi, efficient guest attendees, and loyalty programs have led the industry to invest in technology that optimizes the guest experience and offers added value in performing check-in through smartphones, offers and location-based services and digital loyalty programs.

To help promote staff using mobile computers to interact with guests, expand location services and provide reliable wireless access, 77% of hotels and resorts surveyed globally are expanding their Wi-Fi connection capability.

Meanwhile, 66% of guests say they have a better experience when staff uses advanced technology and 68% of customers expressed their desire to use their smartphone to speed up check-in.

Meanwhile, 74% of respondents appreciate hotels that personalize messages and offers, while 75% are ready to share personal data such as gender, age and email address in exchange for custom promotions, coupons, priority service or points of loyalty.

To create highly customized offers and benefits, 74% of hotels and resorts surveyed plan to implement location-based technologies over the next year, giving priority to the recognition and analysis of guests, georeferenced mobile deals, special promotions, and updates.

Finally, the study shows that guests are less comfortable sharing location as your personal information, although they differ between generations: 34% of millennials feel sharing your current location compared to 13% of guests from 50 to 64 years old.

The hospitality industry is shifting an increasingly competing market, especially with the conception of niche hotels and home rental sites. To continue to attract more customers and delight guests, hotels are making significant technological investments to improve their services.

It includes allowing customers – 92% of who own a smartphone – to utilize their smartphones to do everything from online booking, ordering food to receive text alerts on room availability and possible improvements.

Although the impact of technology advancement varies by market, digital disruption is changing the way hotels and guests interact in each region.

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By |2017-01-23T16:08:04+00:00January 23rd, 2017|Current Events, Lifestyle|1 Comment

One Comment

  1. Omwancha Daniel Ogeto November 9, 2017 at 6:17 pm - Reply

    Digital technology has become critical to attracting and retaining hotel guests, and today that means investing in a wide range of solutions that create immediate and personal engagement. With rising expectations, surprise and delight has been replaced by expected and assumed. Reservations must be easily made via any smart device, guest rooms must facilitate any type of content, networks need to be rock-solid, and data is now your most valuable asset. Fueled by technology and the immense power of the Internet of Things (IoT), consumer expectations are growing. This is true within every industry and in none more so than the hotel sector. In an industry where customer expectations for a positive experience run particularly high, technology may just provide the means for overcoming this challenge. Technology for consumers means an easy life and our appetite for this lifestyle is insatiable. With every new app or connected device, we shift the goal posts for the-art-of-the-possible and, in turn, we raise customer expectations. IoT shows us that we no longer need to manage expectations because technology means anything is possible. To meet the challenge of growing customer expectations, the hospitality industry is turning to technology. Innovative startups will enable hotel operators to stand out from the competition, fulfill every guest’s expectation and attract new customers. A positive experience will not only impact a guest’s stay but it will also influence their behavior and online reviews after their trip. The impact of word-of-mouth remains very high and should not be underestimated, despite all the clever marketing tactics.

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