The data companies need for their processes are becoming more and more complex, heterogeneous, and unstructured: they no longer fit into the predefined data structures provided by many database technologies.
This new data landscape is not about storing data, but rather about finding new and better ways to make the growing data treasures useful for business purposes. Companies need to look beyond the boundaries of static applications and repetitive data queries. In order to use all available data, users need a real-time tool – so that inquiries can arise when new ideas arise and new data sources allow new questions.
Exactly for this challenging search was created. And yet, only a few searches see as a fundamental answer to their business challenges and as a basis for new business solutions.
More and more advantages with search
Databases and data storage will not be a thing of the past. Transactions are the focus of business and transaction systems are best managed in a relational database environment. In addition, many companies have already invested large sums in ERP, CRM, and other relational business systems and will continue to try to squeeze non-transactional data into tight structures.
Much faster is the source, from which companies gain competitive advantages. The older the relational business applications, the less efficient they deliver. Although these systems are often an integral part of the business, they offer less and less competitive advantages.
This is where dynamic applications come into play that builds on search. They serve companies as valuable new sources of insights with which they can stand out from the competition. Many leading digital transformation companies are already using Search to rebuild their customer services through deeper insights.
Thanks to search-based applications, users can link different records to provide a comprehensive overview of given situations. An underlying logic defines data, but this is no longer restricted or tied to individual applications.
A clear overview of the connections between heterogeneous data from different sources can be obtained without difficulty. And new data from new sources can be added at any time, giving users an increasingly better understanding of the overall picture and giving end users innovative features.
The insights of the search are increasingly used internally in the banking and financial sectors, whether for the operation of data centers, monitoring applications or information about cyber threats; By monitoring card and ATM transactions and fraud detection; In human resources, recruitment and customer analyze.
It is particularly clear that the use of data searches for new business areas, whether for internal insights or the provision of innovative digital services for customers, is quickly becoming one of the most important modern competitive advantages for companies across all industries.