Last March, Levi’s ready-to-wear brand and Internet giant Google announced the future launch of a new textile product combining fashion and technology: a connected jacket based on the principles of the Jacquard project.
The research project of the ATAP laboratory of Google sees its first concrete and commercial application: the jacket connected Commuter Trucker of Levi’s will be available in the United States during the week in three stores of the sign.
A Levi’s Connected Jacket
Aesthetic side: no follies in sight. The connected jacket resembles any denim garment of the same type. The main variation is to be found on the side of the USB dongle connected to the front of the left sleeve. This accessory incorporates the majority of electronic components and can be easily removed to switch the Commuter Trucker jacket to the washing machine.
The connected jacket designed by Levi’s and Google, thanks to the Jacquard project, seems to be aimed primarily at cyclists, bikers, and users who have taken their hands and cannot access their mobile easily.
The technology resulting from the Jacquard project makes it possible to carry out simple operations without having to consult the screen of its smartphone, which is connected to the jacket in Bluetooth, thanks to an application (iOS or Android).
Thanks to a few specific gestures to be made on the sleeve of its connected jacket, the user can thus control the reading of his music, accept a call or activate GPS guidance. The user can set the concordance between the gestures and their effects within the mobile app and also set its ‘fault’ parameters to accept calls / SMS only from a list of pre-established contacts.
Availability and Prices
If the vocation of this connected garment is praiseworthy – to simplify the daily actions of a user – its price to reserve it to the wealthy users: the jacket will be sold at the cost of 350 dollars in the United States.