Levi’s Launches Connected Jacket by Google’s Jacquard Project

//Levi’s Launches Connected Jacket by Google’s Jacquard Project

Last March, Levi’s ready-to-wear brand and Internet giant Google announced the future launch of a new textile product combining fashion and technology: a connected jacket based on the principles of the Jacquard project.

The research project of the ATAP laboratory of Google sees its first concrete and commercial application: the jacket connected Commuter Trucker of Levi’s will be available in the United States during the week in three stores of the sign.

A Levi’s Connected Jacket

Aesthetic side: no follies in sight. The connected jacket resembles any denim garment of the same type. The main variation is to be found on the side of the USB dongle connected to the front of the left sleeve. This accessory incorporates the majority of electronic components and can be easily removed to switch the Commuter Trucker jacket to the washing machine.

The connected jacket designed by Levi’s and Google, thanks to the Jacquard project, seems to be aimed primarily at cyclists, bikers, and users who have taken their hands and cannot access their mobile easily.


The technology resulting from the Jacquard project makes it possible to carry out simple operations without having to consult the screen of its smartphone, which is connected to the jacket in Bluetooth, thanks to an application (iOS or Android).

Thanks to a few specific gestures to be made on the sleeve of its connected jacket, the user can thus control the reading of his music, accept a call or activate GPS guidance. The user can set the concordance between the gestures and their effects within the mobile app and also set its ‘fault’ parameters to accept calls / SMS only from a list of pre-established contacts.

Availability and Prices

If the vocation of this connected garment is praiseworthy – to simplify the daily actions of a user – its price to reserve it to the wealthy users: the jacket will be sold at the cost of 350 dollars in the United States.

By |2017-10-03T12:06:19+00:00October 3rd, 2017|Technology|4 Comments


  1. Anthony October 4, 2017 at 12:35 pm - Reply

    The level at which technology is growing in this era is just amazing, which makes me wonder about the future of education how the world of digital technology and education would have grown in few years to come. Google and some other organisations are really doing a great job in creating innovative solutions that is making living easy and also impact skill based education in Youths.

    • Ogeto Omwancha D. October 9, 2017 at 12:24 pm - Reply

      I could not agree with you more @ Anthony. Great and insightful article right here. The application of Digital technology in the 21st Century ceases to amaze me, it is a fact that it has increased efficiency and the quality of life. The level of innovation here is enviable showing there is no limit when it comes to how digital technology could be applied. If Google has its way, Jacquard is the first step toward a future where technology isn’t just about the gadgets that sit in our pockets or on our wrists, but lives within all the stuff around us. Put another way: Google is starting to prepare for a future without screens. I wonder how this could be applied in our learning institutions through a digital learning platform and take on a fancy name such as “learning on the go.”

  2. Jonney October 10, 2017 at 5:31 pm - Reply

    Over a year after Google showed off its “connected” jean jacket designed for bike commuters at last year’s Google I/O developer conference, the company today is unveilingthe final product, which goes on sale on Wednesday for $350. Designed in partnership with Levi’s, the new smart jacket takes advantage of technology from Google’s Advanced Technology and Projects group (ATAP), which involves weaving multi-touch sensors into clothing. At Google I/O, the companies demonstrated how a bike commuter could instead touch their jacket’s cuff and use gestures to control various functions that they would otherwise have needed to pull out their phone for – like handling calls and messages, adjusting the volume, or navigating with Google Maps, for instance.

  3. Yacon Root October 22, 2017 at 11:37 am - Reply

    I enjoyed this site. It’s an awesome read.

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