Technological innovation in companies is closely related to the most critical component of any change process: people. Digital transformation cannot ignore the culture, organization, and involvement of employees who look confidently at the Digital Workplace.
These are the words of Javier Diez-Aguirre, Vice President, Corporate Marketing, Ricoh Europe, in the margins of a new study that Ricoh has realized in August 2017 involving 3,600 employees from 23 countries.
81% of respondents say that new technologies, such as automation and artificial intelligence, are changing the way they work. Employees are convinced that, for the success of a project, it is necessary to put people at the center of attention and to consider the cultural aspects. This also applies to the Digital Workplace, an area where European employees show great optimism and confidence.
The study identified three aspects that companies should take into account in digital transformation projects.
Listen to the employees
Technologies lead to profound changes by changing the status quo. People should be encouraged to share ideas and proposals on how to work more smartly. Employees would like their company to become more agile and flexible through the digital transformation while thinking (71% of the sample) that the only top management interest concerns cost reduction.
One way to listen to employee needs and suggestions may be to open a blog or business forum that facilitates dialogue and, consequently, the adoption of technologies that are really useful in improving day-to-day activities.
Pay close attention to what’s going on around you
Companies, especially small and medium-sized companies, should analyze how market leaders are using technologies to improve their business. Understanding the strategies, as well as the role of digital culture, can help you make the first steps in Digital Transformation.
Almost half of the researcher (45%) claims to be interested in working in competing companies using innovative technologies, and a similar percentage (46%) asks whether the technologies made available by their company really boost productivity. Companies can not afford to lose the best talent just because they fail to introduce the technologies they need.
Remember that practice is better than theory
Only 27% of the employees involved in the study are satisfied with the technological training they receive from their company. The result is that most people find it difficult to use the new technologies and take advantage of it. The theory is not enough, and it is important to organize practice demos and workshops, asking the IT provider to support these activities.