Culture and Employees As a Base For Digital Transformation

//Culture and Employees As a Base For Digital Transformation

Technological innovation in companies is closely related to the most critical component of any change process: people. Digital transformation cannot ignore the culture, organization, and involvement of employees who look confidently at the Digital Workplace.

These are the words of Javier Diez-Aguirre, Vice President, Corporate Marketing, Ricoh Europe, in the margins of a new study that Ricoh has realized in August 2017 involving 3,600 employees from 23 countries.

81% of respondents say that new technologies, such as automation and artificial intelligence, are changing the way they work. Employees are convinced that, for the success of a project, it is necessary to put people at the center of attention and to consider the cultural aspects. This also applies to the Digital Workplace, an area where European employees show great optimism and confidence.

The study identified three aspects that companies should take into account in digital transformation projects.

Listen to the employees

Technologies lead to profound changes by changing the status quo. People should be encouraged to share ideas and proposals on how to work more smartly. Employees would like their company to become more agile and flexible through the digital transformation while thinking (71% of the sample) that the only top management interest concerns cost reduction.

One way to listen to employee needs and suggestions may be to open a blog or business forum that facilitates dialogue and, consequently, the adoption of technologies that are really useful in improving day-to-day activities.

Pay close attention to what’s going on around you

Companies, especially small and medium-sized companies, should analyze how market leaders are using technologies to improve their business. Understanding the strategies, as well as the role of digital culture, can help you make the first steps in Digital Transformation.

Almost half of the researcher (45%) claims to be interested in working in competing companies using innovative technologies, and a similar percentage (46%) asks whether the technologies made available by their company really boost productivity. Companies can not afford to lose the best talent just because they fail to introduce the technologies they need.

Remember that practice is better than theory

Only 27% of the employees involved in the study are satisfied with the technological training they receive from their company. The result is that most people find it difficult to use the new technologies and take advantage of it. The theory is not enough, and it is important to organize practice demos and workshops, asking the IT provider to support these activities.

By |2017-10-13T15:05:42+00:00October 13th, 2017|Career|2 Comments


  1. Ogeto Omwancha October 31, 2017 at 5:44 pm - Reply

    I could not but agree with you more on this issue of culture, thank you for this very insightful article. The digital technology revolution is happening all around us. But just how much impact will this new renaissance have on our businesses? How will we prepare for success in a digital future? Gone are the days when a company decides on a strategy and executes it over the following five years as planned. The lifespan of a company on the Fortune 500 or S&P 500 is, on average, only 15 years. Innovative startups and Digital businesses such as Uber and Airbnb, which didn’t even exist before 2008, are now considered the multi-billion-dollar poster children for digital disruption. Today, due to consumers’ increasing adoption of digital lifestyles, every business must change how it operates and interacts with customers every day. Long-term strategies are no longer valid or sustainable, and change is constant. Culture is a key determinant of successful digital transformation. We can change our technologies, our infrastructure, and our processes, even engage in new skill development and learning, but without addressing the human element, lasting change will not happen. Culture is the operating system of the organization. It is like air: It is there, but you can’t see it. It’s important for business leaders to understand their organization’s current culture and to map a solution and time line that complements it. Unfortunately, many executives underestimate the importance of culture in an era of digital technology. It takes time to develop a digital culture. The sooner a company acts, the more quickly it will be able to compete in today’s fast-paced, digitized, multichannel world. This is why building not only a culture of innovation but also a digital culture is a prerequisite to competing for the future.

  2. Johanna Hernandez December 23, 2017 at 4:50 am - Reply

    This article has two interesting points. The first point is that technology has changed the way people and businesses communicate, interact, learn and do business. We could consider that this transformation is driven by four trends: digital technology, analysis, cloud computing and the rebirth of critical commercial systems. It is increasingly common for companies to seek technological solutions to facilitate their processes and adapt to new ways of doing business and working in a globalized world by the digital era. Technology continues to define almost all aspects of our societies and one of them is the business aspect, because it is almost impossible to think that an organization does not use technological tools or help with computer programs or applications to carry out their activities. In fact, technology more than ever is developed in favor of companies facilitating processes that were previously costly or not feasible.
    The second point resides in the way of how companies often forget employees are human beings and not robots. It is imperative that companies strive to make their employees feel valued because that “feeling” produces an immediate positive impact, which flows from the employee to the client. It is important to involve employees in compliance with performance standards, operational goals and in the development of improvement projects.
    Good Post!

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