Newspapers, TV, radio, or traditional media are made to be read, seen, listened to. The web, on the other hand, is a vast archive, updated continuously, where content is accessed on demand.
In other words: sites and platforms invite us to take action. And if intercepting the audience today, especially thanks to social networks, is not particularly difficult, the same can not be said to hold it.
More and more usability
That’s why the challenge we all have in designing and developing a site, a landing page, a platform, an app is that of user experience. Or rather, usability.
Over the years, usability has been defined in many different ways. For the ISO (International Standardizing Organization), “Usability is the degree to which a product can be used by certain users to achieve certain goals with efficiency, efficiency, and satisfaction in a given context of use.”
The 5 usability guidelines
Danish Data Technologist Jakob Nielsen considered a global usability guru, identified five key indicators to understand when a site can be regarded as really usable:
- Ease and simplicity: the user can navigate immediately on the site, learn the basic functions and perform the operations;
- Efficiency and effectiveness: in a short time the user manages to use the site faster and perform multiple tasks;
- Memory: Over time, the user can remember the functions of the site;
- Serious and Frequent Errors: The user has only made a few mistakes and not so serious to compromise the good performance of the trial, you have never made the same mistake twice;
- Satisfaction: the user’s ultimate sensation is pleasing to the satisfaction.
Summing up these indicators in a single concept we can say that usability is the ease with which a site or app is used. Usability is not an inherent and objective property of the site, app or platform, but is the element that characterizes the simplicity of interaction between a specific user.
The World Usability Day
Usability has also been devoted to a World Day, the World Usability Day, which was born in 2005 as the initiative of the Usability Professionals Association (UXPA) to ensure that services and products that are important to human life are easier to access and easier to use.
Every year more than 200 events are organized in more than 43 countries around the world to raise awareness and educate professionals about the central tools and issues for research, development, and practice of good usability.